Leah Segedie

Leah Segedie

Leah Segedie has been working with bloggers since 2007 after she lost over 100 lbs. and started up her own social networking site to connect moms who wanted to live healthier. Over the years, she has built a reputation for being “real” among mom bloggers—someone who doesn’t sugar coat things and lives her imperfect life out loud. As a fitness & health matriarch, she organizes and leads the Mamavation campaign, which is a healthy living campaign for families championed by moms. Mamavation is now one of the best branded campaigns in social media among mom bloggers having over 200,000 related tweets since 2009. Moms affiliated with the campaigns have lost over 3,000 lbs. and have minimized toxins in their household.

Professionally, Leah Segedie is a community builder and marketer. She got her start in politics working on community campaigns, guerrilla marketing and public relations in California. She’s also been involved raising over $3 million dollars for various propositions and candidates in California. She also understands corporate communication needs having worked as the Manager of Public Relations for an insurance company that was in the news constantly thanks to her contacts and hard work. When Leah became pregnant with her first child she was also caring for her dying father part time and decided to exit the workforce to raise a family and be present for family needs. Her hobby turned into a profession in 2007 after entering the world of social media and within a year she picked up several clients helping them reach out to moms online. Social media has been like second nature to her because of her eclectic experiences in industries that require very special talents to excel.

Leah founded the ShiftCon Social Media Conference, which is a blogging conference for the green/wellness niche. Leah is also very active in the food movement online volunteering her time for labeling initiatives & for non-profits and hosting trending twitter parties monthly that educate consumers on better ways of living.

Leah has a Masters in Communication Management from the University of Southern California. She was given the Presidential Scholarship to attend USC and graduated among the top of her class and gave the commencement speech for her Bachelors ceremony in 2001. She works from home in her fuzzy slippers and workout clothes in Simi Valley, CA while doting on her husband and three sons.

You can read more about Leah and her campaigns on her press page.

Snippets from Press Page

  • Shape Magazine “Mother of the Year”
  • Fitness Magazine “Top 5 Weight Loss Blogs”
  • 9th Most Influential Mom Blogger 2014
  • 4th Most Influential Mom Blogger 2011
  • One of the “Best Blogs of La La Land”
  • Top 15 “Healthy & Wellness Experts You Should be Following on Twitter”
  • Top 10 “Women Changing School Lunches”


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Bookieboo has been working with bloggers creating new and exciting projects in social media since 2007. But no matter how many brands we work with, our first priority is the health and wellness of social media moms.

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