Leah Segedie has been working with bloggers since 2007 after she lost over 100 lbs. and started up her own social networking site to connect moms who wanted to live healthier. Over the years, she has built a reputation for being “real” among mom bloggers—someone who doesn’t sugar coat things and lives her imperfect life out loud. As a fitness matriarch, she organizes and leads the Mamavation campaign, which is an obesity prevention campaign for families championed by moms. Mamavation is now one of the best branded campaigns in social media among mom bloggers having over 180,000 related tweets since 2009. Moms affiliated with the campaigns have lost over 3,000 lbs.
Professionally, Leah Segedie is a community builder and marketer. She got her start in politics working on community campaigns, guerrilla marketing and public relations in California. She’s also been involved raising over $3 million dollars for various propositions and candidates, but she does not consider herself “political” anymore. She also understands corporate communication needs having worked as the Manager of Public Relations for an insurance company that was in the news constantly thanks to her contacts and hard work. When Leah became pregnant with her first child she was also caring for her dying father part time and decided to exit the workforce to raise a family and be present for family needs. Her hobby turned into a profession in 2007 after entering the world of social media and within a year she picked up several clients helping them reach out to moms online. Social media has been like second nature to her because of her eclectic experiences in industries that require very special talents to excel.
Leah has a Masters in Communication Management from the University of Southern California. She was given the Presidential Scholarship to attend USC and graduated among the top of her class and gave the commencement speech for her Bachelors ceremony in 2001. She works from home in her fuzzy slippers and workout clothes in Simi Valley, CA while doting on her husband and three sons.